'africa is bursting into flames
while we all stand around with watering cans.'
- bono
these hammered earrings have a double meaning... hammered as in the literal hammered sterling and copper wires... but also as in hamme(red), as in product (red)... this campaign was designed to use our purchasing power to raise monies to help eliminate aids in africa... money you would spend on an ipod, itunes gift card, t-shirts, cards, converse, etc anyway can go towards this wonderful program if you just pick a certain version/model... i love my red ipod and have lots of gap tees... i get cards from hallmark... it was kind of a big deal when it started... bono was on oprah to launch it...
i know that so many things come and go as fads... i really just had such high hopes that this would stay big for a LONG time - not a fad... but a way to put consumerism to good use... the premise was sound, helping was easy... it requires one to make conscientious choices...
let the businesses like gap and hallmark, apple and converse know that you care and want these products to be available...
so even if you don't wear red, wear (red)!
